Data Analytics & Insight Engineering
Decisions Backed by Evidence
We build clean tracking foundations, accurate attribution, and actionable dashboards so every product and marketing decision is backed by real evidence, not gut feel.
Analytics Core Strengths
GA4 Implementation
Event-first tracking models built on the GA4 schema, instrumented through Google Tag Manager with strict naming conventions.
Attribution Modeling
Multi-touch attribution that respects user journeys across paid, organic, and referral channels - so credit lands where it earned it.
Product Analytics
Behavioural tracking with Mixpanel, Amplitude, or PostHog. Funnels, retention curves, and feature adoption you can actually act on.
Dashboards & Reporting
Looker Studio, Metabase, and BigQuery-backed dashboards that surface the metrics leadership actually checks every morning.
Analytics Where We Help
Tracking Audits
Find what's broken: missing events, duplicate triggers, lost attribution. We document the gaps and ship the fix.
GTM Re-architecture
Migrate messy GTM containers to a clean dataLayer-based architecture that scales as your team adds events.
Warehouse Pipelines
Stream GA4 + product analytics to BigQuery or Snowflake for SQL-level analysis and cross-source joins.
Privacy & Consent
GDPR/CCPA-compliant consent management with Cookiebot or OneTrust, wired into GTM so consent gates actually fire.
Expert Insights
Trust your numbers, stop second-guessing
Partner with WhiteStone Infotech to engineer solutions that scale, secure, and lead with innovation.